EXPLORING INDIVIDUALS'S MEDIA CONSUMPTION PRACTICES

Exploring individuals's media consumption practices

Exploring individuals's media consumption practices

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This article details a few of the most considerable modifications in customer habits when it concerns consuming media.

In the current digital age, mobile phones have become one of the most commonplace devices that individuals are using to watch videos and gain access to media. Nowadays, many social media channels are offering unlimited feeds of brief, successive videos, that are growing in popularity among smart device users. In fact, statistics show that that worldwide, mobile content viewing is on the rise, showing that short form content is one of the fastest growing media trends today. These platforms enable users to see a variety of personalised content and react quickly, making these videos far more appealing and addictive than standard media. Short form videos are also being used more often for news and academic functions, not just for entertainment. Subsequently, this trend is changing the way individuals are proactively looking for . and counting on to receive knowledge, in a faster, much shorter and more visual format.

With consistent shifts and developments in the digital landscape, what are the current trends in media? Well, along with the increase of streaming platforms and short form media content, the way in which people are getting their information is also evolving. Individuals are increasingly turning towards internet news sources, instead of watching TV, to learn about the latest worldly affairs. Nevertheless, at the same time, due to a constant circulation of information, individuals are becoming overwhelmed by big amounts of content. In reaction to this, news companies are re-engaging viewers by making short form content that is more clear and simpler to follow. These days it is common to see news channels that have large followings on social media websites. This trend can be verified by the CEO of the fund that owns Euronews, for instance. Using this method has been important for supplying people with dependable and authenticated news sources, in a form they can easily access.

Over the last few years, with the growth of digital content, the way in which individuals consume content has changed substantially. For many years, traditional television was the primary source of household entertainment for the majority of people. Nevertheless, after the advancement of internet streaming platforms, many viewers are averting from scheduled television, specifically among younger individuals. Instead, worldwide media content analysis reveals that more people are purchasing subscriptions to streaming services, which strongly evidences the transformation in audience consumption habits. These options are popular for allowing people to watch the shows and movies they want, whenever they feel like it. Those involved in the media market, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for instance, would acknowledge the popularity of streaming services as a popular media consumption habit among audiences today. These modifications show the move towards user-controlled viewing preferences in the industry.

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